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Tuesday, 03 October 2006
ASA: charity’s badger claims “untrue”
The RSPCA has been found by the Advertising Standards Agency (ASA) to have made unsubstantiated claims in some of its major national newspaper advertising over the bovine TB issue. The ASA investigated the high-profile RSPCA newspaper advertisements in response to complaints made by the Farmers’ Union of Wales (FUW).
The full-page advertisements urged members of the public to write to their MPs — an attempt, the FUW claimed, to solicit public support against a badger cull.
After the six-month hearing an ASA ruling concurred, stating that: “The RSPCA has not substantiated the claim, nor shown that it was generally agreed by informed opinion.”
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