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By Selena Masson
Thursday, 12 November 2009
Shooting groups have welcomed new research showing that game was eaten on 31.7million occasions last year
As BASC’s National Taste of Game Week approaches on 14 November, new figures released from market research company Taylor Nelson Sofres (TNS) Worldpanel confirm that consumption of game in the UK has risen by 15 per cent in the past year.
The data was collected from 11,000 people who filled in a two-week diary to record their consumption of food and drink over the past year. The research shows that game was bought or eaten in shops, pubs and restaurants on 31.7million occasions.
Alexia Robinson, who runs the Countryside Alliance’s Game-to- Eat campaign, told Shooting Times: “The latest figures from TNS are fantastic news for the British wild game industry. The Game-to-Eat campaign, now in its ninth year, is dedicated to increasing the enjoyment of British game. Game’s seasonality gives it a unique positioning in the annual food calendar. This, combined with greater in-store presence and acknowledged health credentials, means that consumers are now really buying into game.”
The rest of this article appears in 11th November issue of Shooting Times.
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